How to grow your business with ONE system for leading your team.

“I kept them because they were loyal. It was dragging everyone down.”

I had people who had been with me from the start, and they weren’t keeping up anymore. I knew it. The whole team knew it. But I didn’t know how to have that conversation with someone who had been so loyal to me, so I kept putting it off. When I finally had those conversations, two of them moved into roles that actually fit them, and one left. Within three months, the whole team’s productivity was up 35%.

“He was the one holding them to it, not me.”

I had a manager whose team was missing deadlines, and for months I kept fixing it myself because I didn’t want to damage the relationship. Eloïse showed me that softening it wasn’t kindness, it was leaving him to guess. I had the conversation. It was the most honest one we’d ever had. He told me he’d known something was off but didn’t know what I expected. Within a quarter his team was hitting their numbers, and he was the one holding them to it, not me.

“Micromanaging was never going to grow my company.”

I was working 100 hours a week and the company wasn’t growing. I had read that founders who stay close to every detail are the ones who scale, so I stayed close to everything. Every decision, every approval, every email went through me. I was the bottleneck in my own company and I didn’t see it. Eloïse showed me that micromanaging was keeping things running, not growing them. Once my team knew what they owned and what they could decide without me, I finally had room to think. We launched a new product, and it’s on track to bring in its first million in 2027.

“My sales team was saying yes to jobs we don’t even do.”

My sales team didn’t know what they were allowed to agree to and what they should push back on. So we ended up taking jobs we don’t do, and payments came in late or smaller than what we invoiced. Once the whole team was aligned on which decisions were theirs, our payments finally matched our invoices, and sales went up 12%.

“I hadn’t made a bad hire. I had never handed her the job.”

I had just hired a VP of Operations with ten years of experience. Three months in, she was still bringing every decision to my desk, and I was starting to wonder if I had made a $200K mistake. Then Eloïse asked me one question: “Have you ever told her what she’s allowed to decide without you?” I hadn’t. I sat down with her that Friday and we drew the line together. The next Monday she made four calls I would have made, and one I wouldn’t have, and hers was better. I hadn’t made a bad hire. I had never handed her the job.

“Nothing was waiting for me.”

For two years I hadn’t taken a vacation without my laptop. My managers were good people, but every problem still ended up on my phone. After working with Eloïse, I started saying the standard out loud instead of assuming they knew it. I stopped answering “what should I do?” and started asking “what do you recommend?” It felt slow for about three weeks. Then it didn’t. This summer I took ten days off. I checked my email once. Nothing was waiting for me.